What Is a Balanced Scorecard

The Balanced Scorecard Explained with Examples

In this video, we first examine the original version of the balanced scorecard created by Kaplan and Norton in 1992. We then go on to show the more modern and more widely used version of a balanced scorecard, the strategy map. Running order: - Introduction 00:00 - Why Use a Balanced Scorecard? 00:14 - The Balanced Scorecard Explained 00:49 ...

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